"Because more than 70 percent of households do not have children in public school, the school district needs to communicate its vision and student achievement goals very clearly to taxpayers and the community as a whole to ensure their support. Without this information, the public's perspective and support can be skewed by the anecdotes and advocacy of others who themselves may not have the entire picture. By contrast, comprehensive information from the school district is likely both to increase support for school budgets and to improve the chances of attracting the involvement of businesses and others in school activities."
As true today as when Bracey and Resnick carefully wrote these words ten years ago. They say responsibility for communication rests with school boards.